The origins of the Red Dot Design Award date back to 1955. The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept – each award is organised once a year. From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award tracks the most prominent trends worldwide. Since 1993, the Red Dot Award: Communication Design, known as the “Deutscher Preis für Kommunikationsdesign” (German Prize for Communication Design) until 2001, is hosted annually by the Design Zentrum Nordrhein Westfalen. It is geared to agencies, designers and companies from around the world. In 17 categories, they can enter their works, which will be evaluated by the Red Dot jury. A winning work receives the distinction “Red Dot”, while outstanding entries get the Red Dot: Best of the Best. Only the best piece of work in a category receives the top award “Red Dot: Grand Prix”. Part of the Red Dot Award: Communication Design is the Red Dot: Junior Award. It is intended for up and coming young designers (up to two years post-graduation). The Red Dot: Junior Prize is endowed with 10,000 Euros and goes to the best project. Categories 2018 From Corporate and Brand Design to Online, Advertising and Spatial Communication to Packaging and Posters – the continious adapting of the categories to the latest industry developments fosters the differentiated examination of the creations entered and thus a precise evaluation. In the Red Dot Award: Communication Design 2018, there are 17 categories to put your achievements to the test. Depending on the type of work, a project can be entered for one or more categories. Submissions can be made in the original, as a presentation chart, digitally or in cross-media form. The most important information on the registration and ideal presentation of your work during the jury session can be found in the Guides to Success. Please click on the respective category and choose your Guide to Success in your language. Corporate Design & Identity Brand Design & Identity Advertising Packaging Design Publishing & Print Media Annual Reports Typography Illustrations Posters Apps Interface & User Experience Design Film & Animation Sound Design
Being awarded the Red Dot is the deserved appreciation of high design quality and creativity. It opens agencies, designers and companies the doors to a worldwide network of creative minds and design-oriented companies, and offers the winners exclusive opportunities to communicate their success. The Red Dot Winner Label marks prize-winning communication projects and functions as a PR and marketing tool which the laureates can use to attract attention and set themselves apart from competition in a positive manner. Moreover, they benefit from further advantages which are exclusively available for the winners of the Red Dot Award: Communication Design. These include among others the publication in the International Yearbook Communication Design, in the Online Presentation as well as in the Red Dot Design App. Besides the inclusion in the international PR activities of Red Dot, the awarded works will be presented in the winners’ exhibition “Design on Stage” and in national and international special and travelling exhibitions.