CLASSICS the Small Luxury, the handkerchief specialty store, hosts the CLASSICS the Small Luxury Design Award for handkerchief design, inviting applications for the award from November 3, 2020 to January 31, 2021. CLASSICS the Small Luxury opened its first store in Tokyo’s Roppongi Hills in 2003 with the concept of “luxury in the palm of your hand”. Classics the Small Luxury is a handkerchief store that produces original seasonal designs, high quality materials, beautiful designs, and meticulous work. They have released handkerchiefs in collaboration with many domestic and international artists.
In 2020, we hear the word “new normal” more than ever before. A new era and a new lifestyle came before we know. Now, the world is changing rapidly at a speed so much faster than it has been. We want to propose handkerchiefs that remain as something does not change.
There are various uses and scenes for handkerchiefs. Drying washed hands, wiping sweat flowing on the forehead, wiping tears down the cheeks, carrying it around as etiquette. In 18th century Europe, it was used as an art object owned by aristocrats and as a gift of love.
Handkerchiefs have always been close to us, whether in special occasions or in a daily life. A fine touch may make you relaxed, a favorite design may cheer you up. It may become a talisman to support your hard work.
A handkerchief can be a tool to switch your feelings.
Yes, a handkerchief is “THE SWITCH” to light up your emotions and mind. We are looking for creative designs in the campus of 45cm square.
Submissions close : January 31, 2021
Result : Announced on the official website and official Instagram in February 2021
-We are looking for handkerchief designs-
Design that switches emotions and mind to brighten
Handkerchief design (45 x 45 cm square)
* File type: png, jpn, jpeg, psd, ai
* Data size within 6MB, resolution size 300dpi or more
* Hard copies cannot be received
Who may enter ?
Corporations, organisations, individuals, and groups are all welcome, regardless of age, sex, professional background, or nationality. Entry eligible only for designs never before shown publicly (in Japan, other countries).
Those who agree that we commercialise the winning work