Instant win is any gambling game where the player finds out immediately if he or she is a winner, esp. using scratch cards.
If your business needs a sales boost, then instant win games may be the right promotion for you. Instant win promotions provide the same awareness components as a sweepstakes; however they more effectively increase consumer engagement and drive sales. Instant win games also provide an opportunity for repeat traffic (i.e., enter once per day), as well as the ability to better track ROI. Consumers gravitate towards the instant gratification piece and will continue to return and play, resulting in greater engagement.